The purpose of the DDA is to improve the Downtown District through effective planning and implementation of public improvement projects. Promote and coordinate activities aimed at improving the business climate within the district. Retain existing businesses and attract new operations that complement the existing commercial offerings. Foster development, redevelopment and expansion within the Downtown District. Establish a defined, attractive, and distinctive character for the Downtown District. Conserve and revitalize existing private operations by eliminating incompatible uses of land or structure. Support high standards for the future site improvements and new developments as a method to upgrade the quality of life within the City in innovative ways that are beneficial to all facets of the community.
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